Tag Archives: radio promotion

Create Your Own Opportunities, and opportunities will find you…

The good news is that I absolutely LOVE my new hometown! Albuquerque, New Mexico, a city of just under 1million people, ranks #6 out of the top 25 big cities in the U.S. for culture. Who knew? And during the summer months, live music bursts at the seams here like an overfed Prairie Dog! At the Albuquerque Museum of Art, there’s Salsa Under the Stars on Friday nights, and the New Mexico Jazz Workshop hosts Jazz & Blues Under the Stars on Saturdays.   In Old Town Square, you can find free concerts most days of virtually every musical genre (except Rap). I especially love the Native American concerts (never got that in L.A.). The Outpost Performance Space reins on Thursday nights with jazz, spoken word and other artistic performances. In addition, the Outpost collaborates with the cities of Albuquerque and Santa Fe to coordinate the TWO-WEEK LONG New Mexico Jazz Festival, a truly glorious spectacle of concerts and activities bouncing back and forth between the two metropolises! Not to be outdone, the ABQ Zoo and Biopark have their own weekly festivities, the city sponsors street fairs galore, and the number of clubs and restaurants in Old Town, Downtown and Nob Hill offering live jazz far exceed anything happening in L.A.

Image  Image  All good so far, right? Right… Now the bad news: unbeknownst to this performer, in order to get in on all this crazy good summer concert action, I should have submitted myself for consideration last winter, as these Burquenos (there’s a new word for you – look it up) don’t play about 3 things: (1) Green Chile (even I’m addicted now), (2) their music, and (3) their concert schedules, which are basically finalized by the beginning of the year. WTH?! So this unfortunate former Angelino (hey, I know what Christmas in New Mexico means now [once again, look it up], so I’m officially a New Mexican) is SOL. You live and learn…

So what’s a girl to do? Get in where I fit in! I’ve signed up to volunteer for the New Mexico Jazz Workshop, the Outpost Performance Space and my local AFM/American Federation of Musicians (of which I am a proud member). No one loses here: I’ll be able to get all kinds of face time with decision makers, while helping out at different functions (umm, concerts), positioning me to make invaluable connections with even more movers and shakers. Check and checkmate… The thing is, sometimes to get a lot you have to give a little. It’s NEVER a waste of your time to help others, and if in the process you help yourself, well, that‘s a little something I like to call “gravy.”

Image  And then there’s this: I was given a golden opportunity this week that I would have had to kill for in Los Angeles. One of my Facebook friends is the Editor in Chief of Smooth Jazz magazine. At the end of some lively “chatting” about all the jazz happening here in the Land of Enchantment (like everyone else, he had nooo idea), he asked if I’d like to contribute to the magazine, and do concert reviews of the major jazz artists coming to Albuquerque & Santa Fe. Uh, Yeah! Now understand something; before moving to Albuquerque, I worked for 9 years as the executive assistant to the VP/Editor in Chief of 2 national women’s magazines at Weider Publications (home to Shape, Muscle & Fitness, Flex, Arnold Swatzneggar, Dwayne “The Rock” Johnson…you get the idea, and yes, I’ve met them both.) But aside from songwriting and my blog, it never occurred to me that I would someday actually “write” for a magazine. My first assignment? A concert review AND interview with jazz guitarist extraordinaire, Earl Klugh! I’ve been a fan of his FOREVER — and I still have the vinyl to prove it! But if you’d told me a week ago that I’d be writing for Smooth Jazz magazine, I would have called you crazy! Well, here I am, still looking for the smelling salts…

By creating my own opportunities, I’ve allowed opportunities to find me as well. Kind of Karmic, huh?       

Let me know how you’re making it in the music industry. I’d love to hear your story!

Until next time,

Much love… Tracey


And here are just some of the ways you can connect with me:


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Posted by on June 18, 2013 in Music


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Self-Promotion Can Be Exhilarating…And Exhausting.


I grew up in a 10-member family singing group, The Whitney Family. Back then, singers had one job: the performance. From the time I was 11 years old, we had daily rehearsals mixed with 4 night a week gigs, and summers touring. Our job was to learn the songs, remember the harmonies, and practice the chorography. It was someone else’s job to promote us. Record labels had entire departments dedicated to that one aspect of a singer’s career. Oh, how I miss those days…

As an indie artist, I’m constantly jockeying for position on Reverb Nation (I’m currently the #1 Jazz/Smooth Jazz artist for New Mexico having beaten back my competition in a Rockem Sockem Robots slugfest last week), adding Facebook and Radio fans, and the ever-elusive radio adds. Days spent creating new music videos for my YouTube channel, and any number of other online promotional tools I need to use. My head just spins at the thought of how much time this takes. I just want to sing, dammit! I love being on stage. I love an audience. I long for the day I manage to land a promotion and distribution deal with a major. Yes, just a P&D. I don’t want a “record deal” where someone else decides how I’m going to sound. I already have a pretty good idea myself on that score. I want to hand over a finished product to Mr. Moneybags, and say “you do the rest.” Let me concentrate on the songs, the harmonies, and the choreography (remember that?)  Seriously, it’s 6:30am, and I’m up writing this blog… 

Don’t get me wrong. I love the fact that any one of us can go into a little studio (your bedroom, your bathroom) and produce our own music. When I was coming up, that wasn’t even on the radar – and Man, were they a game-changer or what?! It cost BIG, BIG money to record back then – full bands, strings, engineers, producers, songwriters, arrangers, hand-clappers, foot-stompers (those were real jobs), blah, blah, blah… Now, even I can do it – and 2 critically acclaimed CD’s later I have the proof!

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But with that “freedom” comes a lot of drudgework… and the reward? It would be nice to do more than just break even.  Oh well, maybe one glorious day! Till then, I’ll continue to build my little empire – while sitting in my bathrobe, drinking coffee – as my dog Ginger snores at my feet – from the office of my 2-bedroom apartment – not owing a label any of their advances back. Wow, now that I think about it, I’ve managed to accomplish a lot! I’m actually ahead of the game, and it’s only 7:30. Maybe I’ll go back to bed… 

Let me know how you’re making it in the music industry!

Until next time,

Much love… Tracey

And here are just some of the ways you can connect with me:


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Posted by on April 30, 2013 in Music


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Before you pull your hair out…

There are three ways to approach the music/recording business:

(1) Do Nothing. Imagine that your music is so good, all you need to do is record an album (yes it’s still called an album – a “CD” is just the delivery system), sit back and wait. They’ll come to you. Probably not…

(2) Sign With A Major Label. Record labels today want you, the artist, to do all the legwork before they even take a look at you. And if they do sign you, according to this article, “RIAA Accounting: How To Sell 1 Million Albums And Still Owe $500,000” you may be worse off after signing: Unfortunately, I know from experience how this happens. I’ll pose it as a fable: There was a woman who worked for a major entertainment company. The company signed a band that had a monster, and I mean MONSTER hit one summer. Unfortunately, the band (like most uninformed artists) did not have a clause in their contact that allowed for an independent audit of the company’s books, so they were never allowed to see the actual numbers (yes, you have that right). The band called the woman/company every year, wanting to know where their royalties were. The woman – with a broken heart, but on behalf of the company – had to tell the band every year “the record never made enough to cover advances.” It was the only hit the band ever had, and although the record made MILLIONS, the band didn’t see a dime. Enough to make you blow your brains out, huh?

(3) Go Indie. I admit; this approach can be costly. I can’t/won’t tell you how much I’ve spent on my new project, “I Am Singing… Songs I Love.” My mom would have a heart attack if she knew! I’ve not only paid for the entire recording/mastering/manufacturing, etc., I am now paying for various promotions. We’ll see what happens. However, at the end of the day, I’d rather go broke – or succeed on my own (it could happen!), and know that I gave it my all, then make a record label rich while they rip me off.

Don’t get me wrong; I’d love to sign with a major label. They are the only ones with the money to really get you out there! But it’s something you do with your eyes wide open, and a good attorney (not your cousin who chases ambulances), an ENTERTAINMENT ATTORNEY, at your side. And not an attorney the record label recommends. Believe me, they’re looking out for the interest of the label, not yours. Get your own lawyer!

I’ve been on both sides – the artist and the label, so I have a little more insight than most of you. Chose the best way for you. Just be aware.

How are you making it in the music industry? I’d like to hear your thoughts.

Until next time,

Much love… Tracey I Can’t Help It

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Posted by on January 22, 2013 in Music, Uncategorized


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If I’m Going To Be Broke…

Here’s the problem I’ve been having: as an indie artist, how do you determine the best use of your very limited resources – time and money? And when you don’t see an instant return, how do you know if it was a good investment in the long run?

My newest CD, “I Am Singing… Songs I Love” is being played worldwide now, based primarily on hiring radio promotion company Creativity In Music ( They promoted my last CD, “Love… A Fable In 9 Acts,” and I got great airplay. I hired The Jazz Network Worldwide ( to do a Press release and a week-long front page feature on their website (I got just under 29,000 impressions and 590 full page reads in less than a week). My sidebar ad is still running. Money well spent.

Then there’s my own radio promotion, Reverb Nation, All About Jazz, Music Clout, Music X-Ray, Airplay Direct, Jango, Last FM, etc. and now accounts. I spend at least 8 hours a day working on promotion. And that means money going, going…out. Now I have to decide on doing a 6-week smooth jazz promotion – at $400/wk – that may blow all my other efforts combined out of the water. Potential charting – and with charting comes record deals. And with a record deal, well… you know the rest. BUT. That’s a lot of money. That I don’t have. Granted, not a lot when you think of the possible rewards, but when every cent comes out of your pocket, you’re talking short-term poverty, friends. It’s a big decision, but what’s a girl to do? I’ve come this far, and I can’t stop now, so I’ll find a way to do it.

At the end of the day, I’ve found that there’s nothing more gratifying than spending all of my time and money on my dreams. If I’m going to be broke, what better reason than ME?

Let me know how you’re making it!

Tracey Whitney


Posted by on September 12, 2012 in Uncategorized


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