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Before you pull your hair out…

There are three ways to approach the music/recording business:

(1) Do Nothing. Imagine that your music is so good, all you need to do is record an album (yes it’s still called an album – a “CD” is just the delivery system), sit back and wait. They’ll come to you. Probably not…

(2) Sign With A Major Label. Record labels today want you, the artist, to do all the legwork before they even take a look at you. And if they do sign you, according to this article, “RIAA Accounting: How To Sell 1 Million Albums And Still Owe $500,000” you may be worse off after signing: http://www.techdirt.com/articles/20110707/03264014993/riaa-accounting-how-to-sell-1-million-albums-still-owe-500000.shtml. Unfortunately, I know from experience how this happens. I’ll pose it as a fable: There was a woman who worked for a major entertainment company. The company signed a band that had a monster, and I mean MONSTER hit one summer. Unfortunately, the band (like most uninformed artists) did not have a clause in their contact that allowed for an independent audit of the company’s books, so they were never allowed to see the actual numbers (yes, you have that right). The band called the woman/company every year, wanting to know where their royalties were. The woman – with a broken heart, but on behalf of the company – had to tell the band every year “the record never made enough to cover advances.” It was the only hit the band ever had, and although the record made MILLIONS, the band didn’t see a dime. Enough to make you blow your brains out, huh?

(3) Go Indie. I admit; this approach can be costly. I can’t/won’t tell you how much I’ve spent on my new project, “I Am Singing… Songs I Love.” My mom would have a heart attack if she knew! I’ve not only paid for the entire recording/mastering/manufacturing, etc., I am now paying for various promotions. We’ll see what happens. However, at the end of the day, I’d rather go broke – or succeed on my own (it could happen!), and know that I gave it my all, then make a record label rich while they rip me off.

Don’t get me wrong; I’d love to sign with a major label. They are the only ones with the money to really get you out there! But it’s something you do with your eyes wide open, and a good attorney (not your cousin who chases ambulances), an ENTERTAINMENT ATTORNEY, at your side. And not an attorney the record label recommends. Believe me, they’re looking out for the interest of the label, not yours. Get your own lawyer!

I’ve been on both sides – the artist and the label, so I have a little more insight than most of you. Chose the best way for you. Just be aware.

How are you making it in the music industry? I’d like to hear your thoughts.

Until next time,

Much love… Tracey I Can’t Help It

http://www.babydollentertainment.com

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Posted by on January 22, 2013 in Music, Uncategorized

 

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If I’m Going To Be Broke…

Here’s the problem I’ve been having: as an indie artist, how do you determine the best use of your very limited resources – time and money? And when you don’t see an instant return, how do you know if it was a good investment in the long run?

My newest CD, “I Am Singing… Songs I Love” is being played worldwide now, based primarily on hiring radio promotion company Creativity In Music (http://www.creativityinmusic.com). They promoted my last CD, “Love… A Fable In 9 Acts,” and I got great airplay. I hired The Jazz Network Worldwide (http://www.thejazznetworkworldwide.com) to do a Press release and a week-long front page feature on their website (I got just under 29,000 impressions and 590 full page reads in less than a week). My sidebar ad is still running. Money well spent.

Then there’s my own radio promotion, Reverb Nation, All About Jazz, Music Clout, Music X-Ray, Airplay Direct, Jango, Last FM, etc. and now MTV.com accounts. I spend at least 8 hours a day working on promotion. And that means money going, going…out. Now I have to decide on doing a 6-week smooth jazz promotion – at $400/wk – that may blow all my other efforts combined out of the water. Potential charting – and with charting comes record deals. And with a record deal, well… you know the rest. BUT. That’s a lot of money. That I don’t have. Granted, not a lot when you think of the possible rewards, but when every cent comes out of your pocket, you’re talking short-term poverty, friends. It’s a big decision, but what’s a girl to do? I’ve come this far, and I can’t stop now, so I’ll find a way to do it.

At the end of the day, I’ve found that there’s nothing more gratifying than spending all of my time and money on my dreams. If I’m going to be broke, what better reason than ME?

Let me know how you’re making it!

Tracey Whitney

http://www.babydollentertainment.com

 
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Posted by on September 12, 2012 in Uncategorized

 

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