Monthly Archives: April 2013

Self-Promotion Can Be Exhilarating…And Exhausting.


I grew up in a 10-member family singing group, The Whitney Family. Back then, singers had one job: the performance. From the time I was 11 years old, we had daily rehearsals mixed with 4 night a week gigs, and summers touring. Our job was to learn the songs, remember the harmonies, and practice the chorography. It was someone else’s job to promote us. Record labels had entire departments dedicated to that one aspect of a singer’s career. Oh, how I miss those days…

As an indie artist, I’m constantly jockeying for position on Reverb Nation (I’m currently the #1 Jazz/Smooth Jazz artist for New Mexico having beaten back my competition in a Rockem Sockem Robots slugfest last week), adding Facebook and Radio fans, and the ever-elusive radio adds. Days spent creating new music videos for my YouTube channel, and any number of other online promotional tools I need to use. My head just spins at the thought of how much time this takes. I just want to sing, dammit! I love being on stage. I love an audience. I long for the day I manage to land a promotion and distribution deal with a major. Yes, just a P&D. I don’t want a “record deal” where someone else decides how I’m going to sound. I already have a pretty good idea myself on that score. I want to hand over a finished product to Mr. Moneybags, and say “you do the rest.” Let me concentrate on the songs, the harmonies, and the choreography (remember that?)  Seriously, it’s 6:30am, and I’m up writing this blog… 

Don’t get me wrong. I love the fact that any one of us can go into a little studio (your bedroom, your bathroom) and produce our own music. When I was coming up, that wasn’t even on the radar – and Man, were they a game-changer or what?! It cost BIG, BIG money to record back then – full bands, strings, engineers, producers, songwriters, arrangers, hand-clappers, foot-stompers (those were real jobs), blah, blah, blah… Now, even I can do it – and 2 critically acclaimed CD’s later I have the proof!

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But with that “freedom” comes a lot of drudgework… and the reward? It would be nice to do more than just break even.  Oh well, maybe one glorious day! Till then, I’ll continue to build my little empire – while sitting in my bathrobe, drinking coffee – as my dog Ginger snores at my feet – from the office of my 2-bedroom apartment – not owing a label any of their advances back. Wow, now that I think about it, I’ve managed to accomplish a lot! I’m actually ahead of the game, and it’s only 7:30. Maybe I’ll go back to bed… 

Let me know how you’re making it in the music industry!

Until next time,

Much love… Tracey

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Posted by on April 30, 2013 in Music


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