(1) Do Nothing. Imagine that your music is so good, all you need to do is record an album (yes it’s still called an album – a “CD” is just the delivery system), sit back and wait. They’ll come to you. Probably not…
(2) Sign With A Major Label. Record labels today want you, the artist, to do all the legwork before they even take a look at you. And if they do sign you, according to this article, “RIAA Accounting: How To Sell 1 Million Albums And Still Owe $500,000” you may be worse off after signing: http://www.techdirt.com/articles/20110707/03264014993/riaa-accounting-how-to-sell-1-million-albums-still-owe-500000.shtml. Unfortunately, I know from experience how this happens. I’ll pose it as a fable: There was a woman who worked for a major entertainment company. The company signed a band that had a monster, and I mean MONSTER hit one summer. Unfortunately, the band (like most uninformed artists) did not have a clause in their contact that allowed for an independent audit of the company’s books, so they were never allowed to see the actual numbers (yes, you have that right). The band called the woman/company every year, wanting to know where their royalties were. The woman – with a broken heart, but on behalf of the company – had to tell the band every year “the record never made enough to cover advances.” It was the only hit the band ever had, and although the record made MILLIONS, the band didn’t see a dime. Enough to make you blow your brains out, huh?
(3) Go Indie. I admit; this approach can be costly. I can’t/won’t tell you how much I’ve spent on my new project, “I Am Singing… Songs I Love.” My mom would have a heart attack if she knew! I’ve not only paid for the entire recording/mastering/manufacturing, etc., I am now paying for various promotions. We’ll see what happens. However, at the end of the day, I’d rather go broke – or succeed on my own (it could happen!), and know that I gave it my all, then make a record label rich while they rip me off.
Don’t get me wrong; I’d love to sign with a major label. They are the only ones with the money to really get you out there! But it’s something you do with your eyes wide open, and a good attorney (not your cousin who chases ambulances), an ENTERTAINMENT ATTORNEY, at your side. And not an attorney the record label recommends. Believe me, they’re looking out for the interest of the label, not yours. Get your own lawyer!
I’ve been on both sides – the artist and the label, so I have a little more insight than most of you. Chose the best way for you. Just be aware.
How are you making it in the music industry? I’d like to hear your thoughts.
Until next time,
Much love… Tracey I Can’t Help It