Monthly Archives: January 2013

Before you pull your hair out…

There are three ways to approach the music/recording business:

(1) Do Nothing. Imagine that your music is so good, all you need to do is record an album (yes it’s still called an album – a “CD” is just the delivery system), sit back and wait. They’ll come to you. Probably not…

(2) Sign With A Major Label. Record labels today want you, the artist, to do all the legwork before they even take a look at you. And if they do sign you, according to this article, “RIAA Accounting: How To Sell 1 Million Albums And Still Owe $500,000” you may be worse off after signing: Unfortunately, I know from experience how this happens. I’ll pose it as a fable: There was a woman who worked for a major entertainment company. The company signed a band that had a monster, and I mean MONSTER hit one summer. Unfortunately, the band (like most uninformed artists) did not have a clause in their contact that allowed for an independent audit of the company’s books, so they were never allowed to see the actual numbers (yes, you have that right). The band called the woman/company every year, wanting to know where their royalties were. The woman – with a broken heart, but on behalf of the company – had to tell the band every year “the record never made enough to cover advances.” It was the only hit the band ever had, and although the record made MILLIONS, the band didn’t see a dime. Enough to make you blow your brains out, huh?

(3) Go Indie. I admit; this approach can be costly. I can’t/won’t tell you how much I’ve spent on my new project, “I Am Singing… Songs I Love.” My mom would have a heart attack if she knew! I’ve not only paid for the entire recording/mastering/manufacturing, etc., I am now paying for various promotions. We’ll see what happens. However, at the end of the day, I’d rather go broke – or succeed on my own (it could happen!), and know that I gave it my all, then make a record label rich while they rip me off.

Don’t get me wrong; I’d love to sign with a major label. They are the only ones with the money to really get you out there! But it’s something you do with your eyes wide open, and a good attorney (not your cousin who chases ambulances), an ENTERTAINMENT ATTORNEY, at your side. And not an attorney the record label recommends. Believe me, they’re looking out for the interest of the label, not yours. Get your own lawyer!

I’ve been on both sides – the artist and the label, so I have a little more insight than most of you. Chose the best way for you. Just be aware.

How are you making it in the music industry? I’d like to hear your thoughts.

Until next time,

Much love… Tracey I Can’t Help It

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Posted by on January 22, 2013 in Music, Uncategorized


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It’s All In The Stars…

Almost 4 years ago, I decided to move to New Mexico. It took me 3 years and 9 months. Why so long, you ask? The economy. I had a good job, and didn’t want to risk moving here without something waiting for me. So, like I said in my last post, “Never Lose Sight Of The Dream,” I made my plans, and got all my ducks in a row so that WHEN (not if) the opportunity presented itself, I would be ready! Funny thing is, I was only able to move because I was laid off from my job of 10 years. Now, to most people that would be cause for great alarm – for me? No such thing! I felt like I was on a cloud when I left my boss’ office. I could barely contain myself. (Stop lying, Tracey. You DID NOT contain yourself at all.) I practically screamed loud enough for the entire office to hear!

Turns out, 2012 was a 1 Year for me in numerology. A 1 Year is the first year in a 10-year cycle. I knew that I was supposed to lay the groundwork for my next phase, and I knew that it involved living in Albuquerque, but how was I going to get here? Well, when my boss offered me the options of (1) a title demotion (due to budget cuts, they were “downgrading” my position – but adding more work for my replacement) with (2) an almost $20,000 cut in pay to go along with that demotion… OR… (3) a full 4 months severance plus cash payout package… I was like, “Umm, option 2, Bob.” Her name isn’t Bob, but I just couldn’t resist…

Now, I could say that it was a coincidence, but I think not. The Universe already had plans for me, and the timing – although it seemed to me to take forever – was, in fact, right on time. It coincided with the release of my CD, “I Am Singing… Songs I Love.” The 12-hour days I now had available in 2012 (thanks to my former employer) gave me the precious time to lay the groundwork for a smooth jazz radio promotion this coming March. “I Am Singing…” has gotten great reviews, indie radio play worldwide, on-air interviews, a couple thousand fans, and as of today, I moved up to #3 on the Reverb Nation Jazz Charts for Albuquerque (population right at 1 Million). An indie musician like me could NEVER have done that in L.A. A well played hand if I do say so myself.

It’s now 2013 and I’m in a numerology 2 Year. The forecast: “The 2 year cycle is an inspiring twnumerology-01elve month journey in which you will  find exciting connections between your past, your present, and your future. Eventually, you will be able to use this information to set an ambitious goal in motion.” Seriously? How much do I love that!

Forecast for Scorpio for 2013:“This year your professional life will be much more rewarding than the previous periods. More connections and better rewards shall come your way. Joint ventures shall work out well for you this year. This is a much motivational period for you. Some artistic pursuits of yours shall bring forth fruits.” Right?!!

Looks like I’m right on schedule.

The thing is, I’m a great believer in both (1) unseen forces having a hand in our life’s journey, but (2) that force expecting us to do our part as well. We all want things when we want them. But it won’t happen until the time is right!

Yep, it’s all in the stars…

Let me know how you’re making it in the music business! I’d love to hear your story.

Until next time, much love…

Tracey Whitney

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Posted by on January 12, 2013 in Music


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Never Lose Sight of The Dream….

BabyDoll’s House of Jazz & Blues. I love the sound of it. Not a week goes by that I don’t look at new properties for sale. I don’t have the money. YET. But, as I told a friend yesterday, the reason I achieve my goals is that I am absolutely, positively relentless. I set my teeth into a dream like a pit bull.  I was actually bitten by a pit bull once. All I could do was look on in amazement as it locked onto my calf. People were beating on the dog, but it would not let me go until they found the owner. Well, that’s me. Only not nearly as painful — and when I bite you don’t need a tetanus shot… Just saying (smile).  

I think the thing about achieving a dream is that it must be something you are passionately passionate about (did I say that twice?) Your life just wouldn’t be complete without this “thing.” BabyDoll’s may be a few years away, but not a day goes by that I’m not jotting down an idea (mural for the stage?) or doing research (sound & lighting, etc.)

My life completely revolves around music. As an indie musician, I’ve spent the last 2 years – and every spare dime – recording and promoting my new CD, “I Am Singing… Songs I Love.” And, like a living, breathing child, she takes ALL of my time, and energy and love. But as a lifelong performer, one of my dreams has always been to open my own little club. Nothing major. Just an intimate little spot where I can sing every night, and have other talented musicians perform.

Yep, I can see it now…


Bite it off, chew on it, think it out, talk it over with people you admire and trust. I never do anything big without exhaustive deliberation (boring, I know). Plan, plan and plan again. That, and a great deal of P.A.T.I.E.N.C.E. is how I manage to achieve my goals. So many people give up when the prize may have been right around the corner. What’s your Modus Operandi?

Let me know how you’re making it in the music business. I’d love to hear your story!

Until next time, much love…


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Posted by on January 5, 2013 in Music


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