Here’s the problem I’ve been having: as an indie artist, how do you determine the best use of your very limited resources – time and money? And when you don’t see an instant return, how do you know if it was a good investment in the long run?
My newest CD, “I Am Singing… Songs I Love” is being played worldwide now, based primarily on hiring radio promotion company Creativity In Music (http://www.creativityinmusic.com). They promoted my last CD, “Love… A Fable In 9 Acts,” and I got great airplay. I hired The Jazz Network Worldwide (http://www.thejazznetworkworldwide.com) to do a Press release and a week-long front page feature on their website (I got just under 29,000 impressions and 590 full page reads in less than a week). My sidebar ad is still running. Money well spent.
Then there’s my own radio promotion, Reverb Nation, All About Jazz, Music Clout, Music X-Ray, Airplay Direct, Jango, Last FM, etc. and now MTV.com accounts. I spend at least 8 hours a day working on promotion. And that means money going, going…out. Now I have to decide on doing a 6-week smooth jazz promotion – at $400/wk – that may blow all my other efforts combined out of the water. Potential charting – and with charting comes record deals. And with a record deal, well… you know the rest. BUT. That’s a lot of money. That I don’t have. Granted, not a lot when you think of the possible rewards, but when every cent comes out of your pocket, you’re talking short-term poverty, friends. It’s a big decision, but what’s a girl to do? I’ve come this far, and I can’t stop now, so I’ll find a way to do it.
At the end of the day, I’ve found that there’s nothing more gratifying than spending all of my time and money on my dreams. If I’m going to be broke, what better reason than ME?
Let me know how you’re making it!